# Ep 56: Selling Yourself Without Selling Out: Navigating the Tension Between Self-Promotion and Staying Grounded

Page: https://stenobird.com/podcast/the-leading-below-the-surface-podcast-with-latonya-wilkins-6464259/ep-56-selling-yourself-without-selling-out-navigating-the-tension-between-self-promotion-and-staying-grounded
Text version: https://stenobird.com/podcast/the-leading-below-the-surface-podcast-with-latonya-wilkins-6464259/ep-56-selling-yourself-without-selling-out-navigating-the-tension-between-self-promotion-and-staying-grounded.md
Podcast: [The Leading Below the Surface Podcast with LaTonya Wilkins](https://stenobird.com/podcast/the-leading-below-the-surface-podcast-with-latonya-wilkins-6464259)
Published: 2025-08-11T12:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/leadingbelowthesurface/episodes/Ep-56-Selling-Yourself-Without-Selling-Out-Navigating-the-Tension-Between-Self-Promotion-and-Staying-Grounded-e36mhro
Audio file: https://anchor.fm/s/e4da3074/podcast/play/106693944/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-10%2F405442765-44100-2-6c120a2907e3e.mp3
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Duration seconds: 2327

## Resource

In this episode of Leading Below the Surface , LaTonya Wilkins sits down with sales strategist Kelly Hoppesch to unpack the art of selling yourself without feeling fake, pushy, or “salesy.” Whether you’re a CEO, a coach, or simply navigating your career, sales is a skill we all need, even if we don’t think of ourselves as salespeople. Kelly shares her insights on empathy in sales, how to build authentic influence, and why selling is really about connection and clarity, not scripts and pressure. You’ll walk away with actionable ways to position yourself, your ideas, and your value; all in a way that feels natural and aligned. Guest Bio: Kelly Hoppesch is a seasoned sales strategist, specializing in the HR Tech space. She’s held revenue leadership roles at powerhouse brands like LinkedIn, CareerBuilder, and Glassdoor, but her true passion lies in the messy, high-stakes world of startups. In 2021, she founded KH LLC, a consulting firm built to help tech founders unlock revenue and scale smarter, faster, and with purpose. Kelly believes revenue problems aren’t just about numbers — they’re rooted in people, operations, and execution. Through her work, she helps founders uncover the real heartbeat of their business, rewiring what’s broken so they can move forward with clarity and confidence. Stay in Touch with Change Coaches: - Change Coaches Guide to Create Psychological Safe Conversations Across Differences - Change Coaches Newsletter Connect with us: Email us at info@changecoaches.io Learn more about Change Coaches Follow LaTonya on LinkedIn Follow Change Coaches on LinkedIn For More on the Book Leading Below the Surface

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## Transcript

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