# #95: How R&R Landscaping Turned Core Values Into Daily Behavior

Page: https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior
Text version: https://stenobird.com/podcast/the-landscaping-growth-script-6977691/95-how-r-r-landscaping-turned-core-values-into-daily-behavior.md
Podcast: [The Landscaping Growth Script](https://stenobird.com/podcast/the-landscaping-growth-script-6977691)
Published: 2026-05-26T11:01:00+00:00
Episode link: https://the-landscaping-growth.captivate.fm
Audio file: https://episodes.captivate.fm/episode/f648a7af-198f-4e4b-95a6-84bbd0cd9ea0.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-landscaping-growth-script-6977691/episodes/95-how-r-r-landscaping-turned-core-values-into-daily-behavior
Duration seconds: 1387

## Resource

Most landscaping companies have core values. They’re written down. They sound good. But they’re not actually showing up in day-to-day behavior. In this episode, Katy sits down with Claire Goldman of R&R Landscaping to talk about how they turned their core values into something their team actually uses—every single day. Together, they unpack how R&R, with the help of Script, built an internal brand called TROAD and what it took to go from eye rolls and skepticism… to full team buy-in. You’ll learn: Why most core values don’t stick What an internal brand actually is (and why it matters) How to create a shared language your team will use And how alignment at the team level impacts growth, accountability, and scalability If your team isn’t fully aligned—or your core values feel more like decoration than direction—this episode will show you what to do instead.

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## Transcript

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