# #102: 3 Sales Visits, 3 Mistakes: What a $100K Buying Decision Taught Me About Selling Landscape Projects

Page: https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects
Text version: https://stenobird.com/podcast/the-landscaping-growth-script-6977691/102-3-sales-visits-3-mistakes-what-a-100k-buying-decision-taught-me-about-selling-landscape-projects.md
Podcast: [The Landscaping Growth Script](https://stenobird.com/podcast/the-landscaping-growth-script-6977691)
Published: 2026-07-14T11:01:00+00:00
Episode link: https://the-landscaping-growth.captivate.fm
Audio file: https://episodes.captivate.fm/episode/2d38b695-43bf-4d63-86ce-6598f542e1e3.mp3
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Duration seconds: 1307

## Resource

Three pool companies. Three sales visits. One homeowner (me) taking notes on everything they got right and wrong. In this episode, Katy breaks down what happened when she and her husband shopped for a six-figure pool project, and what every landscaping business owner can learn from the mistakes she watched play out live. You'll learn: Why showing up without materials costs you more than you think Why a fast, polished proposal can actually undercut trust instead of building it How to translate technical features into benefits homeowners actually care about The one type of question almost no sales visit includes, and why it matters more than price Eight concrete changes to make before your next high-ticket estimate By the end, you'll know exactly why reputation gets you the appointment, but what happens in that appointment is what wins the job. Grab the free Sales Visit Checklist mentioned in this episode at scriptmarketingco.com/resources.

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## Transcript

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