# 90% Referral Business in 2026 with Ola Thompson | The LAB Page: https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/90-referral-business-in-2026-with-ola-thompson-the-lab Text version: https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/90-referral-business-in-2026-with-ola-thompson-the-lab.md Podcast: [The LAB with Bryon Ellington](https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536) Published: 2026-04-07T19:00:00+00:00 Episode link: https://share.transistor.fm/s/6c92408b Audio file: https://media.transistor.fm/6c92408b/b0d23c99.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-lab-with-bryon-ellington-7105536/episodes/90-referral-business-in-2026-with-ola-thompson-the-lab Duration seconds: 889 ## Resource Want to master your sphere of influence in 2026? Ola, Real Estate Expert, eXp Realty, breaks down the exact blueprint used to achieve 90% referral-based business without a massive ad budget. In this unfiltered session, Ola reveals how she scaled her production to over $10M annually by leaning into authenticity and consistent systems. Discover how to transition from cold leads to a business powered by people who already know, love, and trust you within eXp Realty. πŸ”₯ IN THIS EPISODE: βœ… The DTD2 System: Learn the "alphabet-based" calling strategy to ensure you touch your entire database quarterly without burnout. βœ… Seasonal Call Triggers: A breakdown of what to say in every quarterβ€”from tax protest help in Q2 to the "referral competition" script in Q4. βœ… The Referral Reward Ladder: How to use handwritten cards and tiered gifts like Tiff's Treats to gamify and encourage repeat referrals. βœ… Market Data Mastery: Why knowing specific neighborhood metrics allows you to lead with "contribution" rather than a sales pitch. βœ… Millennial "Old School" Tactics: How to stand out in a digital world using snail mail and personal holiday cards. Quick Links Visit eXp University: https://www.expuniversity.com/ Register for ICON Lead Mastery: DB/SOI: https://www.expuniversity.com/lead-mastery-database-soi Timestamps: 0:00 – The Hook (From Colorado to $10M in Austin) 1:49 – The 90% Referral Metric (Production Breakdown) 2:41 – Scaling Without Capital (Why your sphere is your best asset) 5:42 – The DTD2 Blueprint (How to segment your database by alphabet) 7:42 – Quarterly Script Strategy (The Q1-Q4 roadmap for calls) 8:47 – The "Golden Nugget" (The Q4 referral competition script) 10:40 – The Appreciation System (Rewarding referral partners) 11:57 – The "Pain vs. Pleasure" Rule (The cost of no… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-lab-with-bryon-ellington-7105536/episodes/90-referral-business-in-2026-with-ola-thompson-the-lab/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-lab-with-bryon-ellington-7105536/90-referral-business-in-2026-with-ola-thompson-the-lab.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.