# Marketing That Actually Works | #131

Page: https://stenobird.com/podcast/the-kraft-your-life-radio-show-live-empowered-trusted-7092148/marketing-that-actually-works-131
Text version: https://stenobird.com/podcast/the-kraft-your-life-radio-show-live-empowered-trusted-7092148/marketing-that-actually-works-131.md
Podcast: [The Kraft Your Life Radio Show - live empowered & trusted.](https://stenobird.com/podcast/the-kraft-your-life-radio-show-live-empowered-trusted-7092148)
Published: 2026-01-12T15:00:00+00:00
Episode link: https://www.craftyourliferadio.com/e/marketing-that-actually-works-131/
Audio file: https://mcdn.podbean.com/mf/web/226u3i8tc7t45qmz/Complete_Podcast8g84s.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-kraft-your-life-radio-show-live-empowered-trusted-7092148/episodes/marketing-that-actually-works-131
Duration seconds: 2764

## Resource

In this episode, Matt sits down with Andy Felice, founder of GD Marketing Lab. Andy shares the story behind starting his agency, how he helps businesses improve their online presence, and his philosophy on honest, data-driven marketing. The discussion covers common mistakes business owners make with marketing, how to think about branding versus lead generation, the role of paid ads, website optimization, and creating real value instead of chasing vanity metrics. Andy also talks about entrepreneurship, work-life balance, what he wishes he had known when starting out, and practical advice for business owners looking to take control of their marketing. 🔔 Subscribe for more insightful discussions and ways to craft YOUR life! 🔗 Links Mentioned in the Episode: 🌐https://gdmarketinglab.com/ https://www.instagram.com/gdmarketinglab/ Sommar Garage Door Opener: https://www.sommer-usa.com/ Kooler Garage Doors: https://koolergaragedoors.com/

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## Transcript

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