# 813 Lucia Smigel:  Co-Founder & CEO of Supersmile

Page: https://stenobird.com/podcast/the-kara-goldin-show-424825/813-lucia-smigel-co-founder-ceo-of-supersmile
Text version: https://stenobird.com/podcast/the-kara-goldin-show-424825/813-lucia-smigel-co-founder-ceo-of-supersmile.md
Podcast: [The Kara Goldin Show](https://stenobird.com/podcast/the-kara-goldin-show-424825)
Published: 2026-03-16T10:00:00+00:00
Episode link: https://karagoldin.com/podcast/813
Audio file: https://p.podderapp.com/1421532407/dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/mgln.ai/e/1184/prfx.byspotify.com/e/afp-946425-injected.calisto.simplecastaudio.com/8f34c7de-9891-4559-aa6c-5a883f14ec2b/episodes/f4d52eac-bd32-43ea-8303-f88b09b4449f/audio/128/default.mp3?aid=rss_feed&awCollectionId=8f34c7de-9891-4559-aa6c-5a883f14ec2b&awEpisodeId=f4d52eac-bd32-43ea-8303-f88b09b4449f&feed=wtQSfmGG
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JSON: https://stenobird.com/v1/public/podcasts/the-kara-goldin-show-424825/episodes/813-lucia-smigel-co-founder-ceo-of-supersmile
Duration seconds: 1964

## Resource

On today’s episode, we welcome Lucia Smigel, CEO & Co-Founder of Supersmile — the pioneering oral care brand she built alongside her late husband, Dr. Irwin Smigel, known as the “Father of Aesthetic Dentistry.” What began with a clinical breakthrough in tooth bonding evolved into a global brand built on one core belief: the mouth is the gateway to total health. Lucia shares how a personal observation — that traditional toothpaste was too abrasive for bonded teeth — led to the creation of Calprox®, a patented, non-abrasive whitening formula that changed the category. We talk about building a brand from science, leading in a male-dominated industry, stepping fully into CEO after loss, and carrying forward a multi-generational, women-led legacy. A powerful conversation about resilience, innovation, and building something meant to last. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Lucia Smigel and Supersmile: https://www.supersmile.com/ https://www.instagram.com/supersmileofficial/ https://www.instagram.com/smigellucia/ https://www.linkedin.com/in/lucia-smigel-a421a127/ Sponsored By: Odoo - Discover how Odoo can take your business to the next level by visiting Odoo.com Found - Open a Found account for FREE at Found.com Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/813

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