# How Top 1% Investors Buy Pay-Per-Leads & Avoid Bad Vendors w/ James (PropertyLeads)

Page: https://stenobird.com/podcast/the-julian-castle-show-6594550/how-top-1-investors-buy-pay-per-leads-avoid-bad-vendors-w-james-propertyleads
Text version: https://stenobird.com/podcast/the-julian-castle-show-6594550/how-top-1-investors-buy-pay-per-leads-avoid-bad-vendors-w-james-propertyleads.md
Podcast: [The Julian Castle Show](https://stenobird.com/podcast/the-julian-castle-show-6594550)
Published: 2026-03-24T19:31:31+00:00
Episode link: https://podcasters.spotify.com/pod/show/julian-castle/episodes/How-Top-1-Investors-Buy-Pay-Per-Leads--Avoid-Bad-Vendors-w-James-PropertyLeads-e3gtub8
Audio file: https://anchor.fm/s/e6c34a38/podcast/play/117421864/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-24%2F420691674-44100-2-32374869e6ff6.m4a
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JSON: https://stenobird.com/v1/public/podcasts/the-julian-castle-show-6594550/episodes/how-top-1-investors-buy-pay-per-leads-avoid-bad-vendors-w-james-propertyleads
Duration seconds: 5201

## Resource

James Heartquist is a co-founder of PropertyLeads, one of the largest motivated seller lead generation companies in real estate. He specializes in helping investors generate consistent deal flow and avoid the costly mistakes that cause most people to fail with paid leads. In today’s episode, James joins me to break down why so many investors feel like pay-per-leads “don’t work” and what actually separates the top 1% of buyers from everyone else. James shares his journey from construction to real estate, how he discovered inbound marketing, and how PropertyLeads solves the major problems investors face. We dive into how leads are generated, filtered, and priced, including how investors pay for premium leads while still getting strong returns. James also clarifies some of the biggest misconceptions around lead quality and explains why results depend more on the operator than on the leads themselves. We talk about the importance of speed to lead, how to improve your results, and the features that are helping investors close more deals faster. You’ll also learn how top operators think differently and how they adapt to market shifts. Join us as we dive into how to actually profit from paid leads, avoid getting burned by vendors, understand true lead quality, and build a system that consistently closes deals. James Heartquist's Social Media: Instagram: https://www.instagram.com/jamesheartquist/?hl=en https://fizzyleads.com/ Use coupon code julian100 Free Drip Campaign: https://docs.google.com/spreadsheets/d/1pve-Ev9cHnxwcyDAuqp233Zdnk1lId1wcZIgwb7dz6I/edit?gid=0#gid=0 https://www.propertyleads.com/realestateinvestorsgroup/ FOLLOW Julian: Follow us on Facebook: ⁠⁠https://www.facebook.com/juliancastlex/⁠⁠ Follow me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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