# Live Coaching with Morgan: Lane's Shift from Operator to Strategic CEO

Page: https://stenobird.com/podcast/the-journey-with-morgan-debaun-6376549/live-coaching-with-morgan-lane-s-shift-from-operator-to-strategic-ceo
Text version: https://stenobird.com/podcast/the-journey-with-morgan-debaun-6376549/live-coaching-with-morgan-lane-s-shift-from-operator-to-strategic-ceo.md
Podcast: [The Journey with Morgan DeBaun](https://stenobird.com/podcast/the-journey-with-morgan-debaun-6376549)
Published: 2025-04-15T07:00:00+00:00
Episode link: https://d445058f-61a3-4386-b441-7dd9e2548bb6.libsyn.com/live-coaching-with-morgan-lanes-shift-from-operator-to-strategic-ceo
Audio file: https://traffic.libsyn.com/secure/d445058f-61a3-4386-b441-7dd9e2548bb6/TheJourney_IRL_Coaching_3_040925.mp3?dest-id=4003203
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JSON: https://stenobird.com/v1/public/podcasts/the-journey-with-morgan-debaun-6376549/episodes/live-coaching-with-morgan-lane-s-shift-from-operator-to-strategic-ceo
Duration seconds: 2634

## Resource

Morgan DeBaun is back with another live advising session featuring frameworks from her new book, Rewrite Your Rules. In this episode, she sits down with Lane, a branding and marketing agency founder who's entering into the world of startups. In this episode: 00:00 Introduction and Studio Setup 00:46 Guest Introduction and Background 01:10 Business Overview and Services 04:28 Team Structure and Client Management 08:36 Challenges and Growth Strategies 17:09 Transitioning from Operator to Owner 24:29 Targeting Executive Clients 25:34 Understanding Retainer Packages 26:06 Tailoring Services for Executives 28:10 Creating a Personal Branding Framework 29:59 Launching a Tech Startup 32:31 Overcoming Startup Challenges 36:18 Focusing on Product Development 41:49 Final Advice and Encouragement In the episode, Lane opens up about the challenges of juggling corporate clients and small businesses and maintaining her own brand's visibility, despite building brands for others. Morgan advises Lane on the transition from being in the weeds of operations to taking on a more strategic CEO role. She also helps her make time for her dream of launching a tech startup. Through the conversation, Morgan helps Lane rewrite her rules, from deciding to forgo social media to focusing on product development before funding. Tune in and be inspired to rewrite your own rules and do entrepreneurship your way. Don't forget to order your copy of Rewrite Your Rules, out now! Order Rewrite Your Rules: https://www.amazon.com/Rewrite-Your-Rules-Achieve-Freedom/dp/0593725050 Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Follow us on Instagram: https://instagr…

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