# Building Atlassian Marketing from Scratch

Page: https://stenobird.com/podcast/the-jira-life-6424449/building-atlassian-marketing-from-scratch
Text version: https://stenobird.com/podcast/the-jira-life-6424449/building-atlassian-marketing-from-scratch.md
Podcast: [The Jira Life](https://stenobird.com/podcast/the-jira-life-6424449)
Published: 2026-07-30T23:05:38+00:00
Episode link: https://podcasters.spotify.com/pod/show/thejiralife/episodes/Building-Atlassian-Marketing-from-Scratch-e3mp41i
Audio file: https://anchor.fm/s/e2e8159c/podcast/play/123555314/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-30%2Ff7ccca79-cb74-6a63-b8c4-5683edb1d1ca.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-jira-life-6424449/episodes/building-atlassian-marketing-from-scratch
Duration seconds: 3935

## Resource

What do professional dance, island living in the Azores, and Atlassian Marketplace marketing have in common? More than you’d think! In this episode of The Jira Life, we’re joined by Alicia Nemetz to peel back the curtain on what it really takes to build a marketing function almost from scratch in a small, remote-first team. Alicia takes us on a tour of some of the wildest creative projects she’s worked on for APTIS and other clients, from the story behind community-favorite swag (hello, California Streamin’ Collection!) to the creation of APTIS’ first comic volume—and what’s planned next. Beyond the fun gear, she gets real about the lessons learned along the way, including the unexpected business “ego death” of Not Another Webinar, navigating a non-traditional career path in tech, and why radically transparent, authentic marketing will always beat corporate boredom.

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## Transcript

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