# #162 Business Is Hard Until You Understand THIS

Page: https://stenobird.com/podcast/the-jered-williams-show-5927862/162-business-is-hard-until-you-understand-this
Text version: https://stenobird.com/podcast/the-jered-williams-show-5927862/162-business-is-hard-until-you-understand-this.md
Podcast: [The Jered Williams Show](https://stenobird.com/podcast/the-jered-williams-show-5927862)
Published: 2026-02-13T13:00:00+00:00
Episode link: https://jered-williams.captivate.fm
Audio file: https://episodes.captivate.fm/episode/5b28d02d-6a12-400f-9edc-a8a85efe93a1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-jered-williams-show-5927862/episodes/162-business-is-hard-until-you-understand-this
Duration seconds: 5009

## Resource

On this episode of the Jered Williams Show, Kristen Deese, a financial expert and former trades business owner, provides a comprehensive overview of financial management for home services companies. She delves into the key components of the Profit and Loss (P&L) statement, including revenue, cost of goods sold, and overhead expenses, emphasizing the importance of aligning job costing and financial reporting. Kristen also discusses the balance sheet, cash flow management, and the strategic use of depreciation and tax strategies. Additionally, she highlights the significance of managing overhead expenses, hiring the right talent, and fostering a positive company culture. The episode concludes with an invitation to an upcoming event in Pensacola, where attendees can further explore these critical financial and operational topics.

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## Transcript

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