# James Warnock - #41

Page: https://stenobird.com/podcast/the-jake-dearden-podcast-7709539/james-warnock-41
Text version: https://stenobird.com/podcast/the-jake-dearden-podcast-7709539/james-warnock-41.md
Podcast: [The Jake Dearden Podcast](https://stenobird.com/podcast/the-jake-dearden-podcast-7709539)
Published: 2026-07-03T05:00:00+00:00
Episode link: https://shows.acast.com/the-jake-dearden-podcast/episodes/james-warnock-41
Audio file: https://sphinx.acast.com/p/open/s/69937398989966fe08ad110d/e/6a331a2ca43c1651f47d4bfb/media.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-jake-dearden-podcast-7709539/episodes/james-warnock-41
Duration seconds: 4489

## Resource

James Warnock joins the podcast to share his journey from working at PwC to building SAP, one of the fastest-growing brands in the running space. We discuss grief, social media, entrepreneurship, endurance sport, building community, and what it really takes to create a business from scratch. 00:00 Introduction 02:25 Losing His Dad & A New Perspective on Life 04:00 Working at PwC & The Corporate Career Path 07:25 Starting on Social Media & Finding His Voice 11:55 Grief, Therapy & Mental Health 16:10 Leaving Accountancy & Taking the Leap 18:10 Building SAP: The Idea Behind the Brand 23:20 Fueling, Electrolytes & Performance Nutrition 29:10 How to Start a Business in 2025 43:50 Scaling SAP, Community Building & What's Next 15% off 247 Represent - Use code: JAKE247 https://uk.representclo.com/collectio... BPN supplements - 10% off, Use code: JAKE: https://www.bareperformancenutrition.com Whoop — 1 month free: https://join.whoop.com/gb/en/Jakedearden Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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