# Managing tech costs in a volatile market

Page: https://stenobird.com/podcast/the-itpro-podcast-1191840/managing-tech-costs-in-a-volatile-market
Text version: https://stenobird.com/podcast/the-itpro-podcast-1191840/managing-tech-costs-in-a-volatile-market.md
Podcast: [The ITPro Podcast](https://stenobird.com/podcast/the-itpro-podcast-1191840)
Published: 2026-05-08T09:00:00+00:00
Episode link: https://www.itpro.com/the-it-pro-podcast
Audio file: https://episodes.captivate.fm/episode/8a9416ee-5de8-4334-b12a-8794d2625cd7.mp3?aw_0_1st.showid=f3283fca-ed34-4271-8f7c-301f5c25540b&aw_0_1st.episodeid=8a9416ee-5de8-4334-b12a-8794d2625cd7
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JSON: https://stenobird.com/v1/public/podcasts/the-itpro-podcast-1191840/episodes/managing-tech-costs-in-a-volatile-market
Duration seconds: 1679

## Resource

IT spend can be incredibly hard to accurately calculate. If you’re reliant on public cloud providers for your AI and software needs, you’re open to price rises, license changes, and other baked in costs. The past few years have seen some firms choose to repatriate workloads to offset cloud costs – but this comes with its own risks. Surging international oil and gas prices, driven by conflict, are driving up bills for enterprises and consumers alike – bad news for those running AI workloads on premise. How can leaders begin to get a grip on these costs? And what are some of the major challenges down the road? In this episode Rory is joined by Greg Holmes, EMEA Field CTO at Apptio (an IBM Company), to discuss managing technology spend in the face of rising global instability.

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## Transcript

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