# Live Research: On Holding (ONON) — Great Growth, Big Questions

Page: https://stenobird.com/podcast/the-investing-for-beginners-podcast-your-path-to-financial-freedom-4121942/live-research-on-holding-onon-great-growth-big-questions
Text version: https://stenobird.com/podcast/the-investing-for-beginners-podcast-your-path-to-financial-freedom-4121942/live-research-on-holding-onon-great-growth-big-questions.md
Podcast: [The Investing for Beginners Podcast - Your Path to Financial Freedom](https://stenobird.com/podcast/the-investing-for-beginners-podcast-your-path-to-financial-freedom-4121942)
Published: 2026-05-28T04:00:00+00:00
Episode link: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/6bpBPtHL977KJxLX2zPs/traffic.megaphone.fm/GLSS4472363253.mp3?updated=1733520842
Audio file: https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/pscrb.fm/rss/p/tracking.swap.fm/track/6bpBPtHL977KJxLX2zPs/traffic.megaphone.fm/GLSS4472363253.mp3?updated=1733520842
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Duration seconds: 3346

## Resource

In today’s episode, Andrew and Stephen try something new: researching a company live, on-air, in real time. The company is On Holding (ONON)—a premium Swiss running and lifestyle shoe brand both hosts personally like, but don’t fully understand from an investor’s perspective. They walk through how they’d approach a high-growth stock when they’re still building conviction, using On as the case study. Along the way, they dig into On’s rapid revenue growth, valuation, and the big questions that matter most: pricing power, competitive advantage, and whether the brand’s “premium/bougie” positioning is durable. They also explore On’s “LightSpray” manufacturing tech, its shift toward direct-to-consumer (DTC) sales, retail expansion (especially in China), and the risks that come with concentration in footwear and a complex global supply chain. What You Will Learn How to research a company when you’re outside your circle of competence Why fast growth doesn’t automatically mean a great investment\ What to look for when evaluating pricing power and a real moat in a competitive category The upside and risk of shifting from wholesale to DTC, especially with customer concentration Why “cool story” innovations still need numbers & proof to build conviction Timestamps 00:00 — Researching a company live (On Holding) 00:31 — On is Swiss: 20-F vs 10-K 01:22 — Product experience: comfort, durability, “dad shoe” energy 05:46 — The bull case: insane revenue growth vs flat stock + valuation tension (PE vs forward PE) 08:55 — The big question: how big can On really get vs saturation & TAM thinking 10:43 — Competition & pricing power: premium positioning doesn’t automatically equal moat 11:18 — “LightSpray” tech: robotic spray manufacturing 21:22 — Ownership/voting control + dilution & why cap…

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