# Emma Grede, entrepreneur: Success needs trade-offs

Page: https://stenobird.com/podcast/the-interview-1016532/emma-grede-entrepreneur-success-needs-trade-offs
Text version: https://stenobird.com/podcast/the-interview-1016532/emma-grede-entrepreneur-success-needs-trade-offs.md
Podcast: [The Interview](https://stenobird.com/podcast/the-interview-1016532)
Published: 2026-05-05T23:30:00+00:00
Episode link: http://www.bbc.co.uk/programmes/w3ct98gt
Audio file: http://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss-low/proto/http/vpid/p0njgyg1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-interview-1016532/episodes/emma-grede-entrepreneur-success-needs-trade-offs
Duration seconds: 1381

## Resource

“There's this idea that you [can] sail your way to success or have some overnight success or kind of come upon success relatively easily. And that has just never, ever been.” Amol Rajan speaks to entrepreneur and businesswoman Emma Grede about the trade-offs we have to make to get to where we want to be in life. Emma Grede is co-founder of the clothing brand Skims, which she created with her husband Jens and Kim Kardashian. From ordinary beginnings in East London to the forefront of global consumer brands and social influence in LA, Emma Grede argues that focus, trade-offs and relentless effort matter more than comfort if you are to succeed. She says that opportunity still exists, if you’re willing to chase it. Thank you to the Radical with Amol Rajan team for its help in making this programme. The Interview brings you conversations with people shaping our world, from all over the world. The best interviews from the BBC, including episodes with Arlo Parks, Parmy Olson and Chloé Zhao. You can listen on the BBC World Service on Mondays, Wednesdays and Fridays at 0800 GMT. Or you can listen to The Interview as a podcast, out three times a week on BBC Sounds or wherever you get your podcasts. Presenter: Amol Rajan Producer: Cordelia Hemming Editor: Damon Rose and Farhana Haider Get in touch with us on email TheInterview@bbc.co.uk and use the hashtag #TheInterviewBBC on social media. (Image: Emma Grede. Credit: Reuters)

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## Transcript

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