# Eric Mittenthal: Leading the Conversation Around Meat

Page: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/eric-mittenthal-leading-the-conversation-around-meat
Text version: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/eric-mittenthal-leading-the-conversation-around-meat.md
Podcast: [The Intentional Agribusiness Leader Podcast](https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327)
Published: 2026-05-25T04:00:00+00:00
Episode link: https://intentional-ag.captivate.fm
Audio file: https://episodes.captivate.fm/episode/b812e925-b3e7-4abb-9ea6-c7911ebf3136.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-intentional-agribusiness-leader-podcast-6736327/episodes/eric-mittenthal-leading-the-conversation-around-meat
Duration seconds: 1910

## Resource

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Eric Mittenthal, Chief Strategy Officer at the Meat Institute, for a timely conversation about trust, transparency, nutrition, and the future of animal protein. Eric defines intentional leadership through the lens of purpose: Feeding people well. At its core, the meat industry exists to provide safe, nutritious, nutrient-dense protein that people trust. But in today’s world—where consumers are flooded with conflicting information, social media opinions, and health claims—earning that trust has become more complicated than ever. A major theme throughout the conversation is this: Trust can’t just be claimed. It has to be proven. Eric explains how the industry is working to move beyond messaging and toward measurable proof points around: Food safety Animal welfare Worker safety Environmental impact Nutrition and food security The Meat Institute has spent years collecting industry-wide data and building measurable standards designed to support continuous improvement across the entire supply chain. Because in an era of declining institutional trust, transparency matters more than ever. The conversation also explores the challenge of navigating modern food culture. Consumers are overwhelmed with labels, opinions, and competing narratives: Organic vs conventional Seed oils vs beef tallow Animal protein vs plant-based alternatives And often, the loudest voices aren’t the most informed. Eric shares how the industry approaches these conversations—not by attacking consumer choices, but by providing options, education,…

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