# Ed Howie: Why Retention, Repetition, and Joy Drive Real Growth

Page: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/ed-howie-why-retention-repetition-and-joy-drive-real-growth
Text version: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/ed-howie-why-retention-repetition-and-joy-drive-real-growth.md
Podcast: [The Intentional Agribusiness Leader Podcast](https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327)
Published: 2026-02-16T04:00:00+00:00
Episode link: https://intentional-ag.captivate.fm
Audio file: https://episodes.captivate.fm/episode/76d782f4-ecec-4999-b617-3af08175cb8e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-intentional-agribusiness-leader-podcast-6736327/episodes/ed-howie-why-retention-repetition-and-joy-drive-real-growth
Duration seconds: 2614

## Resource

​​Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of The Intentional Agribusiness Leader , Mark sits down with Ed Howie , a highly sought-after retention and branding expert whose work has helped generate more than $350 million in incremental revenue for some of the most recognizable brands in the world. This is not a typical agribusiness conversation — and that’s exactly why it matters right now. Ed brings decades of experience working with brands like Chick-fil-A, United Airlines, 7-Eleven, Kroger, and H-E-B, but the heart of this discussion isn’t about big brands. It’s about helping leaders understand how clarity, alignment, and intentional repetition create sales velocity, peace of mind, and long-term profitability. Ed defines intentionality as doing all you can with what you have today — not what you wish you had, not what you used to have. That mindset shift alone reframes leadership from chasing the next thing to optimizing what already exists. A major theme throughout the episode is incremental revenue . Instead of constantly pursuing new customers, Ed challenges leaders to look in their “kitchen cupboard.” What products, services, or solutions already exist that current customers aren’t buying simply because they don’t know about them, forgot about them, or were never intentionally guided toward them? The conversation dives deep into why leaders and teams get distracted by novelty. Internal teams get bored with messaging long before customers do, leading organizations to constantly change their story instead of reinforcing it. Great brands don’t win by being clever — they win by being consistent. Ed also…

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