# Amanda De Jong: The Quiet Power Behind Rural America Page: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/amanda-de-jong-the-quiet-power-behind-rural-america Text version: https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/amanda-de-jong-the-quiet-power-behind-rural-america.md Podcast: [The Intentional Agribusiness Leader Podcast](https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327) Published: 2026-01-05T04:00:00+00:00 Episode link: https://intentional-ag.captivate.fm Audio file: https://episodes.captivate.fm/episode/8721db69-ef9d-451c-a0ab-2e0acb2292c9.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-intentional-agribusiness-leader-podcast-6736327/episodes/amanda-de-jong-the-quiet-power-behind-rural-america Duration seconds: 2097 ## Resource ​​Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://thriving-leader-2026.lovable.app/ Instagram: @the.momentum.company LinkedIn: /momentum-company In this episode of the Intentional Agribusiness Leader Podcast , Mark Jewell sits down with Amanda De Jong , CEO of the American Society of Farm Managers and Rural Appraisers (ASFMRA) — a nearly 100-year-old organization representing over 2,000 rural land experts across all 50 states. Amanda brings a deeply grounded, refreshing perspective on leadership, one rooted in active listening, stewardship of time, and respect for legacy . From land transitions and farm succession to culture-building inside long-standing institutions, this conversation highlights the often unseen professionals who quietly shape the future of rural America. This episode is not about loud leadership. It’s about intentional leadership — the kind that listens first, honors history, and builds for the next generation. Key Takeaways 1. Intentional Leadership Starts with Listening Amanda defines intentionality as being fully present — listening deeply to boards, staff, members, and stakeholders before rushing to solutions. Especially when stepping into a role held for decades, listening isn’t passive — it’s strategic leadership. 2. Time Is the Most Valuable Resource Leaders Steward If you take someone’s time, you owe them your attention. Amanda challenges leaders to end meetings that lack engagement and to stop multitasking their way through conversations. Presence builds trust. Distraction erodes it. 3. ASFMRA: The Silent Force Behind Land Transition Farm managers and rural appraisers often work behind the scenes during some of the most emotional moments families face — death, succession, retirement, and land sa… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-intentional-agribusiness-leader-podcast-6736327/episodes/amanda-de-jong-the-quiet-power-behind-rural-america/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-intentional-agribusiness-leader-podcast-6736327/amanda-de-jong-the-quiet-power-behind-rural-america.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.