# Building A Brand with Mark D. Sikes

Page: https://stenobird.com/podcast/the-install-life-design-with-paloma-and-caroline-7774938/building-a-brand-with-mark-d-sikes
Text version: https://stenobird.com/podcast/the-install-life-design-with-paloma-and-caroline-7774938/building-a-brand-with-mark-d-sikes.md
Podcast: [The Install: Life & Design with Paloma and Caroline](https://stenobird.com/podcast/the-install-life-design-with-paloma-and-caroline-7774938)
Published: 2026-05-05T10:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/ae80b815d12ae9c91915c1d971a41e3d63cc27d82bb6e92fe9ffb266c2af8dd9/eyJlcGlzb2RlSWQiOiJhYTk4ZjAxNy0zODIyLTQ4N2QtODJjYi03YjU4OTgwMGNhNzIiLCJwb2RjYXN0SWQiOiI3Y2ZlNDgzNC0zOTgyLTRlZmEtOGUxNi05MDdkZTQ4ODUyMjkiLCJhY2NvdW50SWQiOiI2OTY5MDBmYmNiNTY4OTM1YWE2NWJkYTIiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmNzFjMzNjZTlhNGFiMmVhYmYxMzA5L3RoZWluc3RhbGxwb2RjYXN0cy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTNfXzExLTU4LTExLm1wMyJ9.mp3
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Duration seconds: 4009

## Resource

Close friend Mark D. Sikes joins Paloma and Caroline for a lighthearted game of "Serve or Swerve," where they discuss the latest in fashion trends, providing insights into their personal fashion preferences and experiences. The conversation covers a range of topics including airport fashion, the Met Gala, Coachella, and the Kardashians. It delves into the intersection of fashion, celebrity culture, and societal influence. The three also discuss Mark D. Sikes' new fabric collection and his advice for young designers on building a brand, including the importance of hard work, the pursuit of beauty, and the value of friendship. Takeaways Fashion trends are subjective and can be influenced by personal style and body type. Comfort and practicality are important factors to consider when choosing airport attire. Airport fashion is a topic of debate, with discussions on sweatsuits, Capri pants, and silk pajamas as acceptable attire. The Met Gala and Coachella are events that spark excitement and interest, with discussions on fashion, music, and celebrity appearances. Success of the Kardashian family The importance of hard work and perseverance Chapters 00:00 Fashion Trends: Sunglasses and Windbreakers 21:04 The Met Gala and Fashion as Art 34:32 The Kardashian Influence 01:04:24 The Pursuit of Beauty and Friendship

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## Transcript

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