# Mini Chief: The 5 Ps of a perfect investor pitch, with James Schofield of Insight Investor Relations

Page: https://stenobird.com/podcast/the-inner-chief-7022988/mini-chief-the-5-ps-of-a-perfect-investor-pitch-with-james-schofield-of-insight-investor-relations
Text version: https://stenobird.com/podcast/the-inner-chief-7022988/mini-chief-the-5-ps-of-a-perfect-investor-pitch-with-james-schofield-of-insight-investor-relations.md
Podcast: [The Inner Chief](https://stenobird.com/podcast/the-inner-chief-7022988)
Published: 2025-11-24T19:06:00+00:00
Episode link: https://theinnerchief.libsyn.com/mini-chief-the-5-ps-of-a-perfect-investor-pitch-with-james-schofield-of-insight-investor-relations
Audio file: https://traffic.libsyn.com/secure/theinnerchief/376._Mini_Chief_-_James_Schofield.mp3?dest-id=515680
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JSON: https://stenobird.com/v1/public/podcasts/the-inner-chief-7022988/episodes/mini-chief-the-5-ps-of-a-perfect-investor-pitch-with-james-schofield-of-insight-investor-relations
Duration seconds: 383

## Resource

"Start telling your story really early. By the time the actual capital raise comes around, you can create something that's oversubscribed." This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous guests, where you get a 5 to 10 minute snapshot from their full episode. This Mini Chief episode features James Schofield , Founder of Insight Investor Relations. His full episode is titled Pitching your business, raising capital and winning investor trust. You can find the full audio and show notes here: 🎧👉 chiefmaker.com/376 👂 INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders James speaks the language of investors - over a 25-year career in capital markets, he's advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations. Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion. His team is trusted to design and execute investor relations strategies at pivotal points in a company's growth story, with their clients' aggregate market value more than doubling to $10.8 billion over the past 12 months. James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights. In the full Masterclass, we talk about: ✅ The right time to pitch and raise capital, and when not to. ✅ How to position your business to attract investors through clarity, credibility and consistent messaging. ✅ Why founders should treat investors like customers by understanding their needs and motivations, and ✅ Th…

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## Transcript

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