# Nishant Sharma founder & CEO of Rutland Square Spirits on building a fast-growing premium spirits brand.

Page: https://stenobird.com/podcast/the-indian-startup-show-1026402/nishant-sharma-founder-ceo-of-rutland-square-spirits-on-building-a-fast-growing-premium-spirits-brand
Text version: https://stenobird.com/podcast/the-indian-startup-show-1026402/nishant-sharma-founder-ceo-of-rutland-square-spirits-on-building-a-fast-growing-premium-spirits-brand.md
Podcast: [The Indian Startup Show](https://stenobird.com/podcast/the-indian-startup-show-1026402)
Published: 2026-02-14T10:00:00+00:00
Episode link: http://www.indianstartupshow.com
Audio file: https://cdn.simplecast.com/audio/5a8e79e6-61c1-44d1-9a82-337838b6b0d3/episodes/9d59ec60-cf54-433b-bd8e-66d321edc6ab/audio/f4c00e08-b7c9-426f-8eb1-d74b4bd8604e/default_tc.mp3?aid=rss_feed&feed=6dj1W8C2
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Duration seconds: 1686

## Resource

The India–Scotland Entrepreneurial Journey! Today’s guest is Nishant Sharma. the Indian-born, Edinburgh-based entrepreneur whose company blends Indian heritage with Scottish craftsmanship. Nishant’s story is one of resilience, legacy and bold reinvention. After leaving a successful career in financial services, he set out to build a brand with long-term meaning. Inspired by his late grandmother — and a family history that traces back to his great-grandfather becoming a whisky distiller during the British Raj — he brought his Assam roots into the heart of Scotland’s spirits industry. The journey, however, was anything but smooth. At one point, the business had just £25 in the bank with major bills due. The stress led to a near-fatal heart attack at just 35. He survived. Rebuilt. And came back stronger. In this episode, we discuss building a global spirits brand against the odds. Operating in highly regulated markets; India's complicated relationship with alcohol, building a global brand. Great advice for first time founders. Why ignorance can be bliss; raising investment; and even how to drink it — ice or no ice? And finally… if India plays Scotland at cricket, who is he supporting?

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