# Lalit Kalani, Founder of Rock Paper Rum, On building an innovative premium Indian Rum brand

Page: https://stenobird.com/podcast/the-indian-startup-show-1026402/lalit-kalani-founder-of-rock-paper-rum-on-building-an-innovative-premium-indian-rum-brand
Text version: https://stenobird.com/podcast/the-indian-startup-show-1026402/lalit-kalani-founder-of-rock-paper-rum-on-building-an-innovative-premium-indian-rum-brand.md
Podcast: [The Indian Startup Show](https://stenobird.com/podcast/the-indian-startup-show-1026402)
Published: 2024-05-02T23:00:00+00:00
Episode link: http://www.indianstartupshow.com
Audio file: https://cdn.simplecast.com/audio/5a8e79e6-61c1-44d1-9a82-337838b6b0d3/episodes/6e612441-aa5a-4643-a558-e0a8676a188e/audio/d69f1822-169d-4107-b7e8-1c21eaeb864b/default_tc.mp3?aid=rss_feed&feed=6dj1W8C2
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Duration seconds: 2731

## Resource

Drawing inspiration from the timeless game of Rock-Paper-Scissors, today's guest is Lalit Kalani, the Founder of Rock Paper Rum, an innovative Indian Rum brand prominently featured on Season 3 of Shark Tank India. In this episode, Lalit delves into the journey of launching his venture, shedding light on navigating the competitive Mumbai market, mastering branding, product development, and effective marketing strategies. He talks about India's complicated relationship with alcohol. He offers invaluable advice on pitching, discusses the transformative impact of Shark Tank, and reveals insights into the decision-making process behind delaying the launch. And finally, Lalit shares enticing cocktail recipes for our enjoyment. Join us for an insightful discussion that not only explores entrepreneurship but also reflects on the significance of reestablishing family legacy as a third-generation entrepreneur, along with its accompanying pros and cons.

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## Transcript

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