# From Spicy Dreams to Market Domination: Mikhel Rajani co-founder of Naagin Sauce on building India’s No.1 hot sauce brand.

Page: https://stenobird.com/podcast/the-indian-startup-show-1026402/from-spicy-dreams-to-market-domination-mikhel-rajani-co-founder-of-naagin-sauce-on-building-india-s-no-1-hot-sauce-brand
Text version: https://stenobird.com/podcast/the-indian-startup-show-1026402/from-spicy-dreams-to-market-domination-mikhel-rajani-co-founder-of-naagin-sauce-on-building-india-s-no-1-hot-sauce-brand.md
Podcast: [The Indian Startup Show](https://stenobird.com/podcast/the-indian-startup-show-1026402)
Published: 2024-11-17T00:00:00+00:00
Episode link: http://www.indianstartupshow.com
Audio file: https://cdn.simplecast.com/audio/5a8e79e6-61c1-44d1-9a82-337838b6b0d3/episodes/434bb313-8fb6-4080-97c7-a79009170689/audio/b94915aa-95fc-4ce7-b8d8-4709e96fbc22/default_tc.mp3?aid=rss_feed&feed=6dj1W8C2
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-indian-startup-show-1026402/episodes/from-spicy-dreams-to-market-domination-mikhel-rajani-co-founder-of-naagin-sauce-on-building-india-s-no-1-hot-sauce-brand
Duration seconds: 2054

## Resource

Chicken and hot sauce are a match made in heaven! Today, I’m joined by Mikhel Rajani, co-founder of Naagin Sauce, India’s first and favourite hot sauce brand. Five years ago, Mikhel and his co-founders spotted a gap in the market, and now Naagin Sauce is a household name, partnering with KFC India and taking Indian Ghost Chillies global. In this episode, we talk about: How they built the brand from scratch. The spicy challenges they faced along the way. Mikhel’s insights from 15 years in the food and beverage business, including branding, hiring, and marketing and raising funding. Plus, Mikhel shares advice for founders, like handling rejection and why India is not for beginners. Why he prefers loyalty over certificates when hiring, the "Naagin dance", and the world’s first pizza delivery by drone! It’s a fun, fiery, and inspiring conversation—let’s dive in!

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-indian-startup-show-1026402/episodes/from-spicy-dreams-to-market-domination-mikhel-rajani-co-founder-of-naagin-sauce-on-building-india-s-no-1-hot-sauce-brand/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-indian-startup-show-1026402/from-spicy-dreams-to-market-domination-mikhel-rajani-co-founder-of-naagin-sauce-on-building-india-s-no-1-hot-sauce-brand.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.