# Parakeeto's CEO: The simplest path to profit – Marcel Petitpas

Page: https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/parakeeto-s-ceo-the-simplest-path-to-profit-marcel-petitpas
Text version: https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/parakeeto-s-ceo-the-simplest-path-to-profit-marcel-petitpas.md
Podcast: [The Immortal Life of Agencies](https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269)
Published: 2026-04-28T03:00:00+00:00
Episode link: https://the-immortal-life-of-ag.captivate.fm
Audio file: https://episodes.captivate.fm/episode/0d804c51-4280-4e55-a120-288218ff265e.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/parakeeto-s-ceo-the-simplest-path-to-profit-marcel-petitpas
Duration seconds: 2662

## Resource

Today’s guest is Marcel Petitpas, CEO of Parakeeto – the agency profitability specialists. He brings a clear and often counterintuitive perspective on how agencies actually make money. Marcel challenges one of the industry’s most deeply held assumptions, arguing that most agencies don’t have a revenue problem, they have an operational one. Through the lens of what he calls “indigestion, not starvation”, he explains why growth alone rarely fixes profitability, and how flawed frameworks around utilisation, margin and pricing continue to hold agencies back. The conversation explores the shift away from time-based billing, unpacking how abstraction, risk and value shape modern pricing models. Marcel also demystifies value-based pricing, highlighting why Finance shouldn’t be leading and what it really takes to command a premium with sophisticated buyers. Grounded, practical and refreshingly direct, this episode offers a sharper way to think about sustainable profitability. HIGHLIGHTS: [03:53] The cycle of insolvency [07:12] Solving the profitability puzzle [13:38] Pricing starts with margin [19:47] Forecast before measurement [23:32] Shifting the client dynamic [26:40] Deliverables versus real value [30:21] Risk adjusted decisions [36:00] Outcomes over everything [40:29] What drives pricing power MORE ABOUT MARCEL: LinkedIn: linkedin.com/in/marcelpetitpas Website: parakeeto.com HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's d…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/parakeeto-s-ceo-the-simplest-path-to-profit-marcel-petitpas/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/parakeeto-s-ceo-the-simplest-path-to-profit-marcel-petitpas.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.