# Why do some big companies fail at meaningful innovation?

Page: https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104/why-do-some-big-companies-fail-at-meaningful-innovation
Text version: https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104/why-do-some-big-companies-fail-at-meaningful-innovation.md
Podcast: [The IBJ Podcast with Mason King](https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104)
Published: 2026-05-04T03:00:00+00:00
Episode link: https://traffic.megaphone.fm/ANAIA9774759604.mp3?updated=1777898515
Audio file: https://traffic.megaphone.fm/ANAIA9774759604.mp3?updated=1777898515
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JSON: https://stenobird.com/v1/public/podcasts/the-ibj-podcast-with-mason-king-881104/episodes/why-do-some-big-companies-fail-at-meaningful-innovation
Duration seconds: 3299

## Resource

Virtually every large or medium-sized company today says it’s dedicated to innovation, especially in light of the generational disruption in business created by artificial intelligence. But “innovative” is a broad and squishy term. One company’s so-called “cutting-edge development” might look to another like rearranging the deck chairs on the Titanic. Elliott Parker of Indianapolis-based startup builder Alloy Partners has seen many examples of what he calls “the illusion of innovation” – meaning corporate attempts at change that are either mostly for show or that don’t go nearly far enough to make a real impact. Indeed, Parker says, large companies often are unable to innovate their business models because they’re designed and incentivized to keep doing the thing they’re successful at doing. For the owners, executives and managers who are truly interested in making big bets on innovation and challenging dogma within their businesses, what will work? Parker is our guest this week to talk about his book, titled “The Illusion of Innovation,” and how companies can evade the traps. He also discusses how the recent explosion in AI is altering the innovation ecosystem and how companies are built and run. Parker says he’s optimistic, although “things are going to get very, very weird very quickly.”

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## Transcript

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