# Indiana Black Expo’s CEO on Circle City Classic’s gridiron shift and creating hoops invitational

Page: https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104/indiana-black-expo-s-ceo-on-circle-city-classic-s-gridiron-shift-and-creating-hoops-invitational
Text version: https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104/indiana-black-expo-s-ceo-on-circle-city-classic-s-gridiron-shift-and-creating-hoops-invitational.md
Podcast: [The IBJ Podcast with Mason King](https://stenobird.com/podcast/the-ibj-podcast-with-mason-king-881104)
Published: 2026-05-11T02:14:00+00:00
Episode link: https://traffic.megaphone.fm/ANAIA3462866138.mp3
Audio file: https://traffic.megaphone.fm/ANAIA3462866138.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-ibj-podcast-with-mason-king-881104/episodes/indiana-black-expo-s-ceo-on-circle-city-classic-s-gridiron-shift-and-creating-hoops-invitational
Duration seconds: 3739

## Resource

Founded in 1970, Indiana Black Expo has broad brand recognition for its 10-day Summer Celebration, which highlights Black culture and elevation. But the umbrella not-for-profit organization operates 365 days a year, acting as a voice and vehicle for the social and economic advancement of Black youths and families. The other high-profile annual event hosted by IBE is the Circle City Classic, which typically features a football game between two historically black colleges or universities, along with a downtown parade and events focused on education, careers and culture. Last week, IBE announced a change at the heart of the Classic amid declining attendance, as well as the addition of a new event that would bring basketball teams from HBCUs to Indianapolis. CEO Alice Watson is our guest this week to explain in detail the economic tensions behind the switch this fall from college football programs to Indianapolis-based high school teams, including the $750,000-plus price tag IBE faced to recruit college teams and their bands this year. She also delves into the creation of an HBCU basketball invitational for 2027, which is expected to be more affordable for attracting programs. And she takes a deep dive into all of the educational programming and scholarships IBE offers throughout the year without nearly as much fanfare.

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