# Episode 11 - Dan Larson, Chief Marketing Officer

Page: https://stenobird.com/podcast/the-howler-an-arctic-wolf-podcast-6687573/episode-11-dan-larson-chief-marketing-officer
Text version: https://stenobird.com/podcast/the-howler-an-arctic-wolf-podcast-6687573/episode-11-dan-larson-chief-marketing-officer.md
Podcast: [The Howler: An Arctic Wolf Podcast](https://stenobird.com/podcast/the-howler-an-arctic-wolf-podcast-6687573)
Published: 2024-08-02T20:38:09+00:00
Episode link: https://share.transistor.fm/s/eb675fa5
Audio file: https://media.transistor.fm/eb675fa5/695b5e5a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-howler-an-arctic-wolf-podcast-6687573/episodes/episode-11-dan-larson-chief-marketing-officer
Duration seconds: 4525

## Resource

This month we sit down with Dan Larson, Chief Marketing Officer, as he shares his tips for building a personal brand, why partnering with Formula 1 and IndyCar was an exciting move, how he works with his team to dream up innovative ideas and much more! Dan Larson is Arctic Wolf’s CMO, overseeing corporate marketing, brand, communications, technical marketing, demand generation, enablement, product marketing, and marketing technology. His background includes 15 years of sales, product, and marketing leadership experience, with a proven track record of building powerful technology brands by establishing best-in-class market positioning, competitive differentiation, and product messaging. Prior to joining Arctic Wolf, Dan served as the Vice President of Product Marketing at CrowdStrike, where he led a global product marketing team and was responsible for go-to-market strategy, messaging, technical marketing, and competitive intelligence. Before CrowdStrike, Dan served seven years as Director of Technical Marketing with McAfee/Intel Security. He began his career with General Electric in the Information Management Leadership Program (IMLP) after earning a Bachelor of Science degree from the University of Wisconsin-Madison. Interested in running with the pack? Explore careers at Arctic Wolf—one of the fastest-growing and exciting cybersecurity companies in the world, to learn about how you can join our Pack, create impact, and influence what’s next in security operations. Interested in running with the pack? Explore careers at Arctic Wolf —one of the fastest-growing and exciting cybersecurity companies in the world, to learn about how you can join our Pack, create impact, and influence what’s next in security operations. Do you know your cybersecurity basics for keeping your…

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## Transcript

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