# 597 – Why Your Business Will Sell

Page: https://stenobird.com/podcast/the-how-of-business-how-to-start-run-grow-and-exit-a-small-business-435204/597-why-your-business-will-sell
Text version: https://stenobird.com/podcast/the-how-of-business-how-to-start-run-grow-and-exit-a-small-business-435204/597-why-your-business-will-sell.md
Podcast: [The How of Business - How to start, run, grow and exit a small business.](https://stenobird.com/podcast/the-how-of-business-how-to-start-run-grow-and-exit-a-small-business-435204)
Published: 2026-02-23T08:00:00+00:00
Episode link: https://howofbusiness.libsyn.com/597-why-your-business-will-sell
Audio file: https://pdcn.co/e/dts.podtrac.com/redirect.mp3/pscrb.fm/rss/p/traffic.libsyn.com/secure/howofbusiness/Episode_597_-_Why_Your_Business_Will_Sell.mp3?dest-id=346019
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Duration seconds: 1147

## Resource

Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/ Most business owners say they want to sell one day but very few actually build a business someone would want to buy. In this episode, Henry Lopez outlines five practical reasons your business will sell and the disciplines required to build exit readiness long before you're ready to exit. A sellable business isn't created at the moment you decide to sell - it's built over years through intentional design. Henry shares the five core elements that dramatically increase sellability: A scalable, repeatable offer Predictable and recurring revenue Documented systems Owner independence A credible growth story Visit the show notes page for this episode to download the Business Sellability Scorecard. Referencing ideas from Built to Sell by John Warrillow, Henry reinforces the principle that "a sellable business is a productized business" - one with clearly defined and standardized offerings instead of highly customized one-off projects. Whether you plan to sell or not, building a sellable business creates greater freedom, stronger profitability, and more control over your future. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

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