# Psychology Tricks That Got My Business to $500M (David Royce)

Page: https://stenobird.com/podcast/the-home-service-expert-podcast-439107/psychology-tricks-that-got-my-business-to-500m-david-royce
Text version: https://stenobird.com/podcast/the-home-service-expert-podcast-439107/psychology-tricks-that-got-my-business-to-500m-david-royce.md
Podcast: [The Home Service Expert Podcast](https://stenobird.com/podcast/the-home-service-expert-podcast-439107)
Published: 2026-04-10T17:10:00+00:00
Episode link: https://homeserviceexpert.com/psychology-tricks-that-got-my-business-to-500m-david-royce
Audio file: https://traffic.libsyn.com/secure/homeservicemillionare/HSE_David_Royce_041026_Audio_Delivery.mp3?dest-id=567121
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JSON: https://stenobird.com/v1/public/podcasts/the-home-service-expert-podcast-439107/episodes/psychology-tricks-that-got-my-business-to-500m-david-royce
Duration seconds: 3103

## Resource

David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees. Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of the Ernst & Young National Entrepreneur of the Year Award. Beyond business, he brings a unique perspective by combining operational excellence with psychology, leadership development, and human behavior, helping founders scale not just their companies—but their lives with intention. FOR MORE GREAT EPISODES: The Mello Millionaire - https://open.spotify.com/show/1jsZaiMgWe0EGaPfLtelDW?si=3de6091af58d41b4 Check Out My Social Media: TikTok - https://www.tiktok.com/@officialtommymello Instagram - https://www.instagram.com/officialtommymello/ Facebook - https://www.facebook.com/thomasmello/

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## Transcript

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