# HBAC #141: Destination Hilliard Leader Samantha Brill

Page: https://stenobird.com/podcast/the-hilliard-beacon-podcast-6738112/hbac-141-destination-hilliard-leader-samantha-brill
Text version: https://stenobird.com/podcast/the-hilliard-beacon-podcast-6738112/hbac-141-destination-hilliard-leader-samantha-brill.md
Podcast: [The Hilliard Beacon Podcast](https://stenobird.com/podcast/the-hilliard-beacon-podcast-6738112)
Published: 2026-02-13T18:07:14+00:00
Episode link: https://hilliardbeacon.substack.com/p/hbac-141-destination-hilliard-leader
Audio file: https://api.substack.com/feed/podcast/187802264/c9be3b170ecbd25e8186d1aca9e3d890.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-hilliard-beacon-podcast-6738112/episodes/hbac-141-destination-hilliard-leader-samantha-brill
Duration seconds: 3348

## Resource

On the latest edition of the HBAC we were really pleased to welcome Exec. Director and lifelong Hilliard resident Samantha Brill for a long overdue visit to the studio! Destination Hilliard , the nonprofit organization charged with promoting tourism, is increasingly positioning its work not only around attracting visitors but also around helping existing residents engage more fully with the city’s growing slate of events, businesses and amenities. The organization operates independently while coordinating closely with city government. While its formal role centers on tourism, Brill emphasized that its work frequently overlaps with resident engagement. “Destination Hilliard promotes things that serve our city’s visitors,” she said, but many of those same efforts also connect residents with local events and businesses. Website, social media serve residents seeking local activities Brill said one of Destination Hilliard’s most widely used tools is its website, redesigned over the past year to function as a centralized information source for both visitors and residents. “We just launched a new site over the past year… so that it’s a one-stop shop,” she said. “If you are coming to Hilliard or if you live in Hilliard and you’re looking for something to do, you can find everything you want there.” The organization’s weekly event listings on social media have also become a primary way residents learn about local activities. “In fact, one of our most successful posts is our weekly graphic… People want to know what there is to do,” Brill said. Destination Hilliard also organizes and supports community events intended to draw participation from residents while showcasing local businesses. Events bring visitors while supporting local businesses At the same time, Destination Hillia…

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