# Video First. Story Wins. Stop Avoiding Video.

Page: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/video-first-story-wins-stop-avoiding-video
Text version: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/video-first-story-wins-stop-avoiding-video.md
Podcast: [The Higher Ed Marketer](https://stenobird.com/podcast/the-higher-ed-marketer-3567028)
Published: 2026-03-17T04:11:00+00:00
Episode link: https://podcast.ausha.co/the-higher-ed-marketer/video-first-story-wins-stop-avoiding-video
Audio file: https://audio.ausha.co/4AMgEtpGLaMz.mp3?t=1773175549
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JSON: https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/video-first-story-wins-stop-avoiding-video
Duration seconds: 2684

## Resource

Vince Slomsk y, Assistant Vice President of Marketing and Brand at the University of South Florida , brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach challenges the traditional marketing playbooks and encourages teams to think like media organizations. ___ What We Cover in This Episode 🔘How a background in broadcast journalism shapes Vince's marketign approach 🔘Why video-first storytelling is a nonnegotiable for higher ed marketing teams 🔘The surprising rise of YouTube viewing on TV screens 🔘Practical ways to uncover authentic stories across campus 🔘How student creators can power a university’s content strategy ___ Episode Highlights 00:45 – A surprising YouTube insight 02:45 – Vince’s journey from TV news reporter to higher ed marketing leader 09:24 – How universities can uncover powerful stories across campus 15:48 – Why higher ed teams must embrace a video-first mindset 22:30 – Letting students lead the way with YouTube Shorts and vertical video 41:00 – Why every institution can build a strong video strategy with the tools they already have ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network . Hosted on Ausha. See ausha.co/privacy-policy for more information.

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## Transcript

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