# The State of Christian Admissions and the Future of Enrollment Leadership

Page: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/the-state-of-christian-admissions-and-the-future-of-enrollment-leadership
Text version: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/the-state-of-christian-admissions-and-the-future-of-enrollment-leadership.md
Podcast: [The Higher Ed Marketer](https://stenobird.com/podcast/the-higher-ed-marketer-3567028)
Published: 2026-01-27T05:02:00+00:00
Episode link: https://podcast.ausha.co/the-higher-ed-marketer/the-state-of-christian-admissions-and-the-future-of-enrollment-leadershi
Audio file: https://audio.ausha.co/qrdWPFw867mz.mp3?t=1769136681
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Duration seconds: 2534

## Resource

Big News: Bart’s new book “Know What You Don’t Know: What Every Higher Ed Leaders Needs to Understand About Marketing” releases Jan 30th. ___ On today’s episode we are joined by Keith Ramsdell, the new president of the North American Coalition for Christian Admission Professionals (NACCAP ). From mounting pressure and constant change to the growing importance of mission clarity and storytelling, Keith shares what he’s hearing from campuses across the country and what he believes will matter most in the years ahead. This episode explores how colleges can navigate uncertainty, support their teams well, and stay rooted in purpose while adapting to a rapidly shifting enrollment landscape. ___ What We Cover in This Episode 🔘The current state of admissions and why the pressure feels different now 🔘Why mission clarity is outperforming mission dilution at Christian institutions 🔘What admissions teams are carrying emotionally, spiritually and professionally 🔘How graduate and adult enrollment is reshaping admissions structures 🔘The evolving role of NACCAP in supporting enrollment leaders. ___ Episode Highlights 02:24 - A new level of pressure in admissions and why this season feels different 05:18 - Why leaning into mission is outperforming trying to be everything to everyone 09:02 - The emotional and spiritual weight admissions teams are carrying right now 11:45 - Why real student stories matter more than buildings, amenities, and facts 16:29 - How graduate and adult enrollment is reshaping admissions leadership 22:51 - Building trust with faculty and turning silos into partnerships 24:39 - What NACCAP is becoming and how it plans to serve leaders better 32:48 - The skills and mindsets admissions leaders need for what’s next ___ The Higher Ed Marketer Podcast is powered by Cayl…

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