# Rethinking Higher Ed Marketing Teams

Page: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/rethinking-higher-ed-marketing-teams
Text version: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/rethinking-higher-ed-marketing-teams.md
Podcast: [The Higher Ed Marketer](https://stenobird.com/podcast/the-higher-ed-marketer-3567028)
Published: 2025-12-16T05:19:00+00:00
Episode link: https://podcast.ausha.co/the-higher-ed-marketer/rethinking-higher-ed-marketing-teams
Audio file: https://audio.ausha.co/ErPXpFzrGm3J.mp3?t=1765422099
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JSON: https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/rethinking-higher-ed-marketing-teams
Duration seconds: 2062

## Resource

A nimble, strategy-driven marketing team is no longer a luxury in higher ed, it is a necessity. Dave Gladson shares how Point Loma Nazarene University transformed from a fragmented, decentralized model into a unified marketing structure that has dramatically increased enrollment impact, strengthened team culture, and empowered staff to work with greater autonomy. From shifting budget structures to adopting hybrid work and embracing generative AI, Dave reveals how institutions can build systems that scale and teams that thrive. ___ Join us as we discuss: 🔘How Point Loma moved from decentralized chaos to a centralized, strategic marketing model 🔘Why restructuring budgets unlocked a 3.5x increase in enrollment conversion 🔘The realities and rewards of hybrid work in higher ed 🔘Practical ways teams can experiment with AI to accelerate creativity and efficiency 🔘How to build a culture that embraces autonomy, trust, and continuous improvement ___ Inside the Episode 01:31 - What pushed Point Loma to centralize marketing 04:18 - How structural and budget changes reshaped the team 10:18 - Navigating misconceptions about centralized marketing 10:48 - Building a hybrid culture that actually works 19:21 - Why AI excites Dave and how it boosts creativity and efficiency 25:42 - Top advice for leaders restructuring marketing teams ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network . Hosted o…

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## Transcript

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