# Bart Caylor’s New Book For All Higher Ed Leaders: Know What You Don’t Know

Page: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/bart-caylor-s-new-book-for-all-higher-ed-leaders-know-what-you-don-t-know
Text version: https://stenobird.com/podcast/the-higher-ed-marketer-3567028/bart-caylor-s-new-book-for-all-higher-ed-leaders-know-what-you-don-t-know.md
Podcast: [The Higher Ed Marketer](https://stenobird.com/podcast/the-higher-ed-marketer-3567028)
Published: 2026-02-03T05:05:00+00:00
Episode link: https://podcast.ausha.co/the-higher-ed-marketer/hem-ep236-knowwhatyoudontknow
Audio file: https://audio.ausha.co/nr2WPFwkD3q6.mp3?t=1770049529
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JSON: https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/bart-caylor-s-new-book-for-all-higher-ed-leaders-know-what-you-don-t-know
Duration seconds: 1834

## Resource

Recorded live at the CCCU International Forum 2026 In this special episode, Zach Coffin sits down with Bart Caylor to dive into the heart of Bart’s brand-new book, Know What You Don't Know . They discuss why marketing literacy is no longer optional for the C-suite and how leaders can stop outsourcing judgment and start leading with curiosity. From the cautionary tale of a $1,200 keyword to reframing AI as "institutional electricity," Bart provides a wake-up call for leaders navigating the enrollment cliff and a rapidly shifting landscape. Order Your Copy: Get the insights you need to lead with confidence. Purchase Know What You Don't Know on Amazon here : http://knowwhatyoudont.com/ ___ What We Cover in This Episode 🔘Closing the literacy gap between leadership and marketing teams. 🔘Strategic AI adoption that accelerates human judgment rather than replacing it. 🔘Courageous decision-making rooted in data rather than tradition or ego. 🔘Optimizing the enrollment funnel to move beyond "static" recruitment tools ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network . Hosted on Ausha. See ausha.co/privacy-policy for more information.

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