# How to Build a Brand Without Becoming Another Empty Influencer with Erik Cabral

Page: https://stenobird.com/podcast/the-hidden-entrepreneur-show-with-josh-cary-1144582/how-to-build-a-brand-without-becoming-another-empty-influencer-with-erik-cabral
Text version: https://stenobird.com/podcast/the-hidden-entrepreneur-show-with-josh-cary-1144582/how-to-build-a-brand-without-becoming-another-empty-influencer-with-erik-cabral.md
Podcast: [The Hidden Entrepreneur Show with Josh Cary](https://stenobird.com/podcast/the-hidden-entrepreneur-show-with-josh-cary-1144582)
Published: 2026-07-09T12:55:00+00:00
Episode link: https://joshcary.com
Audio file: https://episodes.captivate.fm/episode/abc58aff-92cf-402d-a3a0-86b64d0a7bc4.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-hidden-entrepreneur-show-with-josh-cary-1144582/episodes/how-to-build-a-brand-without-becoming-another-empty-influencer-with-erik-cabral
Duration seconds: 1615

## Resource

What does it really mean to build a personal brand today? In this episode of The Hidden Entrepreneur Show, Josh Cary is joined by longtime friend, colleague, and business partner Erik Cabral, along with 710 WOR and Fox News personality Natalie Migliori, for a lively and thoughtful conversation about aging, identity, storytelling, podcasting, and the difference between influence and true authority. This conversation moves from funny generational throwbacks and unexpected life stories to deeper insights about insecurity, self-awareness, media, and what it takes to become someone people actually want to listen to. Whether you're an entrepreneur, executive, podcast host, business leader, or creator trying to build visibility in a noisy world, this episode offers a grounded look at personal branding, podcasting, and thought leadership that is rooted in real experience rather than surface level attention. What You’ll Learn in This Episode The Difference Between Influence and Authority: Why building a personal brand is not about pretending to be important, but becoming someone with real value, perspective, and experience to share. Why Experience Changes Everything: Eric reflects on moving from corporate America into entrepreneurship, and how confidence often comes from doing the work long enough to stop needing to prove yourself. The Role of Insecurity in Growth: Josh, Eric, and Natalie explore how insecurity shows up in performance, media, business, and life, and why self awareness can become a turning point. How Storytelling Gives Meaning to Life: From a child being born in a car to memories of radio, mixtapes, Friends, and appointment television, the episode shows how stories become the connective tissue between generations. Why Podcasting Is Only One Piece of the Media Pu…

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