# The Hidden Crisis of Medication Mismanagement with Dr. Anthony Sterns

Page: https://stenobird.com/podcast/the-healthy-enterprise-7243627/the-hidden-crisis-of-medication-mismanagement-with-dr-anthony-sterns
Text version: https://stenobird.com/podcast/the-healthy-enterprise-7243627/the-hidden-crisis-of-medication-mismanagement-with-dr-anthony-sterns.md
Podcast: [The Healthy Enterprise](https://stenobird.com/podcast/the-healthy-enterprise-7243627)
Published: 2026-04-21T17:21:35+00:00
Episode link: https://share.transistor.fm/s/df6ed0f4
Audio file: https://media.transistor.fm/df6ed0f4/fcfc0cad.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-healthy-enterprise-7243627/episodes/the-hidden-crisis-of-medication-mismanagement-with-dr-anthony-sterns
Duration seconds: 2991

## Resource

This episode dives into the high-stakes problem of medication non-adherence and its impact on patient outcomes and healthcare costs. Dr. Anthony Sterns, CEO of iRx Reminder, shares how his team is using cognitive prosthetics and connected devices to improve medication management, patient independence, and mental health monitoring. The conversation also explores the behavioral side of adherence, the realities of scaling healthtech solutions, and practical advice for building in the healthcare space. Chapters : 00:00 The Medication Adherence Crisis 02:48 Introducing iRx Reminder 05:52 Understanding Medication Mismanagement 08:45 Innovative Solutions for Medication Adherence 12:06 Behavioral Insights in Medication Taking 15:08 The Evolution of iRx Reminder 21:53 Engineering Solutions for Health Challenges 25:02 Cognitive Prosthetics and Memory Magic Program 26:26 Medication Adherence and IoT Innovations 28:54 Monitoring Mental Health Through Technology 31:53 The Role of Apps in Patient Engagement 33:03 Navigating the Valley of Death in Healthcare Startups 35:00 Behavioral Health Challenges and Solutions 38:41 Investment Needs and Scaling Challenges 42:10 Advice for Aspiring Entrepreneurs Guest Information: Guest's Name: Dr. Anthony Sterns Guest's Title/Position: Founder and CEO Guest's Linkedin: https://www.linkedin.com/in/anthonysterns/ Company / Affiliation : iRx Reminder https://www.irxreminder.com/ Guest's Bio: Anthony Sterns is a CEO, engineer, and organizational psychologist focused on advancing innovation in gerontechnology. He holds a BS in Engineering from University of Michigan and a PhD in Organizational Psychology from University of Akron. A recognized pioneer in technology for aging populations, Anthony holds 12 U.S. patents, has published 33 papers, and deli…

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