# Behind The Lens with Joe Hale: Lessons From Running Media | HAX Show Ep.6

Page: https://stenobird.com/podcast/the-hax-show-7709938/behind-the-lens-with-joe-hale-lessons-from-running-media-hax-show-ep-6
Text version: https://stenobird.com/podcast/the-hax-show-7709938/behind-the-lens-with-joe-hale-lessons-from-running-media-hax-show-ep-6.md
Podcast: [The HAX Show](https://stenobird.com/podcast/the-hax-show-7709938)
Published: 2025-11-18T15:02:21+00:00
Episode link: https://podcasters.spotify.com/pod/show/hax-show/episodes/Behind-The-Lens-with-Joe-Hale-Lessons-From-Running-Media--HAX-Show-Ep-6-e3b49a1
Audio file: https://anchor.fm/s/10a2bf038/podcast/play/111338241/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-18%2F412682498-44100-2-1c6bce948d28b.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-hax-show-7709938/episodes/behind-the-lens-with-joe-hale-lessons-from-running-media-hax-show-ep-6
Duration seconds: 2730

## Resource

This week, we're talking about running from a different 'lens'. If you haven't seen Joe Hale, you've definitely seen his photos. A freelance photographer and co-founder of Footstep Creative, Joe has done work for brands like Nike, Adidas, Lululemon, WHOOP, Celsius, and On - building his career at the intersection of authenticity, friendship, and storytelling. Joe traces his path from shooting high-school races, to interning with Tinman Elite, to working with elite training groups, and shares what he’s learned about the running industry, creative identity, and committing to your craft.We dive into:• How he discovered photography and running• The early projects that helped him hone his craft• What he looks for when capturing athletes• How he connected with Tinman Elite and the early days living in Boulder• The origin of Footstep Creative• His advice for emerging creators• Personal mentors, dream projects, and lessons from the sport• Where he sees the future of running culture headingAt only 25 years old, Joe is a vet in the creative industry of running. The lessons and perspectives he shares as a freelancer and entrepreneur are relevant for anyone trying to master their craft, build relationships, and pursue their passion. Learn More About JoeFollow on Instagram: https://www.instagram.com/jkh_photo/Check out his work: https://www.josephkhale.comConnect on LinkedIn: https://www.linkedin.com/in/josephkhale/Subscribe to his newsletter: https://forimmediaterelease.beehiiv.com/subscribeAbout Hammer & Axe TrainingHammer & Axe was born from a simple belief shared by a handful of elite distance runners: you run your best when speed and strength are trained with equal intention. Strength makes you durable and reliable like a hammer; speed makes you sharp, efficient, and r…

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