# 49,000 Leads for $158 & The New AI Go-To-Market Playbook with Founder of Slashdev.io, Michael Ballard

Page: https://stenobird.com/podcast/the-happy-hustle-podcast-1197709/49-000-leads-for-158-the-new-ai-go-to-market-playbook-with-founder-of-slashdev-io-michael-ballard
Text version: https://stenobird.com/podcast/the-happy-hustle-podcast-1197709/49-000-leads-for-158-the-new-ai-go-to-market-playbook-with-founder-of-slashdev-io-michael-ballard.md
Podcast: [The Happy Hustle Podcast](https://stenobird.com/podcast/the-happy-hustle-podcast-1197709)
Published: 2026-07-14T13:35:06+00:00
Episode link: http://www.caryjack.com
Audio file: https://cdn.simplecast.com/media/audio/transcoded/16de72c1-4716-4e58-81c6-dd35a7ef8ee4/ead0de02-4a2e-40d0-a609-221516fefef6/episodes/audio/group/14dedef0-d480-4fc2-8b57-f3b1dbec3202/group-item/7ebd70dc-375c-4002-a2ee-0ca5f887c5bc/128_default_tc.mp3?aid=rss_feed&feed=6rqc54Rj
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Duration seconds: 1582

## Resource

Michael Ballard, founder of SlashDev, closes out the Happy Hustle Club's AI Masterclass Workshop with a talk built entirely around one question. Does this AI use case actually make money, cut costs, or improve the product? If not, skip it. No hype, just business. He breaks down how his team scraped 49,000 leads for 158 dollars, scored thousands of them for custom outreach, and built content that pulled twelve million views without Michael ever touching a camera. He also shows how to audit your entire business with AI to find the highest value moves hiding in plain sight. This episode matters because it cuts through the noise around AI and gives business owners a real framework for where to start, what to prioritize, and what to leave alone.

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## Transcript

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