# Missed Messages, Missed Money: How Communication Gaps Cost You Clients | Shawna Murphy | Founder, Style Smart VA | Hairstylist & Educator

Page: https://stenobird.com/podcast/the-hairdresser-strong-show-3898070/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator
Text version: https://stenobird.com/podcast/the-hairdresser-strong-show-3898070/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator.md
Podcast: [The Hairdresser Strong Show](https://stenobird.com/podcast/the-hairdresser-strong-show-3898070)
Published: 2026-06-01T11:00:00+00:00
Episode link: https://hairdresser-strong.captivate.fm/episode/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator
Audio file: https://episodes.captivate.fm/episode/5f175d8d-27a4-4834-8a7d-2ac031fb3f68.mp3
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Duration seconds: 1596

## Resource

In this episode, Shawna Murphy , Founder of Style Smart VA , breaks down one of the easiest ways beauty professionals lose money without realizing it: missed or unmanaged client communication. She explains how auditing your DMs, texts, emails, forms, and follow-ups can help you capture more inquiries, book more clients, increase repeat visits, and stop letting revenue slip through the cracks. 🚨🎤 Shawna will be leading the VIP session at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on missed DMs, delayed responses, follow-up gaps, and the communication systems that help beauty pros capture more inquiries, book more clients, and increase retention. 👀 Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Missed messages can mean missed money - Shana calculated her own missed opportunities and found that dropped client communication was costing her around $2,500 a month . 🔅Audit every place clients reach out - DMs, texts, emails, booking software, forms, website chats, and Facebook messages all need to be checked so potential clients do not fall through the cracks. 🔅Capture contact information before they disappear - If someone reaches out but does not book, get their phone number and email so you can stay in front of them later. 🔅Treat inquiries like sales opportunities - Every person who messages, calls, or fills out a form has potential revenue attached to them, even if they are not ready to book today. 🔅Track people who do not book right away - Add them to your booking software, CRM, or email list so you can follow up instead of losing them completely. 🔅Follow up after the appointment - A personal follow-up can confirm they are happy, create space for adjustments, encourage review…

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## Transcript

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