# Episode 81: Shopping for a New Brand in Your Salon and Not Sure Where to Start? Surface Hair HAS YOU with Sean and Cassy!

Page: https://stenobird.com/podcast/the-hair-hustle-podcast-7012713/episode-81-shopping-for-a-new-brand-in-your-salon-and-not-sure-where-to-start-surface-hair-has-you-with-sean-and-cassy
Text version: https://stenobird.com/podcast/the-hair-hustle-podcast-7012713/episode-81-shopping-for-a-new-brand-in-your-salon-and-not-sure-where-to-start-surface-hair-has-you-with-sean-and-cassy.md
Podcast: [The Hair Hustle Podcast](https://stenobird.com/podcast/the-hair-hustle-podcast-7012713)
Published: 2026-04-28T11:00:00+00:00
Episode link: https://www.heatherpod.com
Audio file: https://episodes.captivate.fm/episode/a3c6176e-eb90-40b5-9eb1-dfd9723dc92c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-hair-hustle-podcast-7012713/episodes/episode-81-shopping-for-a-new-brand-in-your-salon-and-not-sure-where-to-start-surface-hair-has-you-with-sean-and-cassy
Duration seconds: 5120

## Resource

Summary In this episode of the Hair Hustle podcast, Heather Podlesney hosts representatives from Surface, Sean Carlson and Cassie Laub, to discuss industry insights, brand support, retail strategies, and upcoming events. They share valuable tips for salon owners and stylists to thrive in a competitive market, emphasizing the importance of education, brand partnerships, and strategic planning. CONTACTS: Heather: helloheatherpod@gmail.com Cassy: claub@surfacehair.com Sean: scarlson@surfacehair.com LINKS: Retreat: Chapters 00:00 Introduction to Hair Hustle Podcast 01:24 Meet the Surface Team 06:10 State of the Industry: Challenges and Opportunities 14:06 The Importance of Brand Support 21:26 Questions to Ask Your Brand 27:58 Finding the Right Brand and Distributor 34:50 The Emotional Connection to Products 39:56 Navigating Brand Loyalty in Salons 45:43 The Importance of Awareness and Responsibility 51:06 Thriving vs Surviving Salons 57:16 Identifying Survival Mode in Salon Owners 01:00:39 Connecting with Support for Salons 01:04:10 The Importance of Partnership in the Beauty Industry 01:05:40 Wellness Sanctuary Retreat: A New Experience 01:08:03 Spilling the Tea: Insights from the Brand Side 01:16:01 Surface's New All-In Product Launch 01:22:38 Introducing Surface Unscripted: A New Podcast 01:25:45 How to Connect with Surface Team Keywords hair industry, salon retail, brand support, Surface, salon success, retail strategies, industry insights, salon coaching, Surface Unscripted, salon events

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