# Kessel Group CEO: Ronnie Kessel – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track Page: https://stenobird.com/podcast/the-gstaad-guy-podcast-7345461/kessel-group-ceo-ronnie-kessel-motorsport-family-legacy-the-pursuit-of-perfection-on-and-off-the-track Text version: https://stenobird.com/podcast/the-gstaad-guy-podcast-7345461/kessel-group-ceo-ronnie-kessel-motorsport-family-legacy-the-pursuit-of-perfection-on-and-off-the-track.md Podcast: [The Gstaad Guy Podcast](https://stenobird.com/podcast/the-gstaad-guy-podcast-7345461) Published: 2025-12-24T15:49:00+00:00 Episode link: https://traffic.megaphone.fm/GGQ8604394739.mp3?updated=1772636914 Audio file: https://traffic.megaphone.fm/GGQ8604394739.mp3?updated=1772636914 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/the-gstaad-guy-podcast-7345461/episodes/kessel-group-ceo-ronnie-kessel-motorsport-family-legacy-the-pursuit-of-perfection-on-and-off-the-track Duration seconds: 3567 ## Resource The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie reflects on the pivotal moments that defined both his career and his character. The conversation dives into the transition from racing to leadership within Kessel Group, the balance between competition, dealership life, and classic cars, and why heritage matters as much as performance. Ronnie shares his perspective on how motorsport has evolved, the growing intersection of luxury and racing, and the shared values between craftsmanship in fashion and precision on the track. From obsession with perfection to lessons learned at iconic races such as the 24 Hours of Spa, this is a candid look at ambition, responsibility, and the enduring romance of cars. Filmed in Andermatt, Switzerland. Chapters: (00:00) Intro ✨ (03:18) Racing πŸŽοΈπŸ’¨ (04:44) F1 & Family πŸπŸ‘¨β€πŸ‘©β€πŸ‘¦ (06:49) Sport Today 🏟️⚑ (09:03) From Racing To The Family Business 🏎️➑️🏒 (12:17) Racing, Dealership, or Vintage Cars? πŸπŸš— (13:16) I.C.E. St Moritz 🧊🚘 (14:36) Inheriting Responsibility πŸ§¬βš–οΈ (17:18) Then vs. Now β³πŸ”„ (19:17) C.A.R.S. πŸš—πŸ“ (19:57) Racing As A Fashion πŸŽοΈπŸ‘— (21:13) Specialising vs. Expanding 🎯🌱 (25:43) Importance Of Classic Cars & Heritage πŸš˜πŸ›οΈ (27:01) What Do People Think Of Cars? πŸ€”πŸš— (30:46) Formula 1 🏎️🏁 (34:24) 24 Hours of Spa ⏱️🏎️ (36:43) Intersection of Luxury, Motorsport & Performance πŸ’ŽπŸŽοΈ (39:46) Shared Values Between Racing & Loro Piana 🀝🏻🧡 (40:51) Perfection & Obsession 🎯πŸ”₯ (43:37) Lessons Learnt πŸ“˜πŸ’‘ (45:49) Advice To… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-gstaad-guy-podcast-7345461/episodes/kessel-group-ceo-ronnie-kessel-motorsport-family-legacy-the-pursuit-of-perfection-on-and-off-the-track/transcription-requests` β€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/the-gstaad-guy-podcast-7345461/kessel-group-ceo-ronnie-kessel-motorsport-family-legacy-the-pursuit-of-perfection-on-and-off-the-track.md` β€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.