# Episode 28, Part 1 - Rory Brown: Forecasting Truth, Not Storytelling, in the Boardroom

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Text version: https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-28-part-1-rory-brown-forecasting-truth-not-storytelling-in-the-boardroom.md
Podcast: [The Growth Workshop Podcast](https://stenobird.com/podcast/the-growth-workshop-podcast-6714620)
Published: 2026-04-29T23:01:00+00:00
Episode link: https://sbrconsulting.com/
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/00e24d3f-07ad-4834-9930-e7766bd062e9.mp3
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Duration seconds: 1527

## Resource

In Part 1 of this episode, Rory Brown (Chief Commercial Officer at Kluster) reframes forecasting as an executive decision tool, not a spreadsheet ritual. He explains why many businesses still “feel” their way through board reporting, how latency and fragmented data kill credibility, and why sales forecasting becomes politics when culture rewards narratives over evidence. You’ll hear how Kluster blends the art + science of forecasting to surface uncomfortable truths early enough to act.

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## Transcript

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