# Episode 20, Part 1 - From Predictable Revenue to Signal-Led Growth, with Stuart Dale

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Text version: https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-20-part-1-from-predictable-revenue-to-signal-led-growth-with-stuart-dale.md
Podcast: [The Growth Workshop Podcast](https://stenobird.com/podcast/the-growth-workshop-podcast-6714620)
Published: 2025-08-28T23:01:00+00:00
Episode link: https://sbrconsulting.com/
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/6116ca1a-ce29-4333-b4ef-6968015994de.mp3
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Duration seconds: 1784

## Resource

Stuart Dale, Founder of OrbitalX, explores the decline of the traditional “Predictable Revenue” model and the rise of AI-enabled, signal-led growth strategies. It highlights the balance between automation and human creativity, emphasising storytelling, proprietary insights, and thought leadership as the foundations of demand generation. Listeners gain practical ideas on how to build programmes around narrative, masterclasses, and unique data to stand out in a crowded market

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## Transcript

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