# Episode 18, Part 3 - Using AI in Sales to Enhance, Not Replace, with Alex Olley

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Text version: https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-18-part-3-using-ai-in-sales-to-enhance-not-replace-with-alex-olley.md
Podcast: [The Growth Workshop Podcast](https://stenobird.com/podcast/the-growth-workshop-podcast-6714620)
Published: 2025-07-30T23:01:00+00:00
Episode link: https://sbrconsulting.com/
Audio file: https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/37bbb612-f49f-4557-9626-56f789aaa351.mp3
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Duration seconds: 848

## Resource

In the final part of our interview with Reachdesk founder and CRO Alex Olley, we explore the role of AI in sales, emphasising its capacity to automate repetitive tasks while maintaining the human element in buyer interactions. Alex warns us against over-automation and AI champions, who aim to enhance, not replace, sales conversations. The episode closes with reflections on leadership, personal growth, and the long-term vision of giving back to the next generation of founders.

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## Transcript

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