# How to Design like OpenAI and Figma

Page: https://stenobird.com/podcast/the-growth-podcast-6993153/how-to-design-like-openai-and-figma
Text version: https://stenobird.com/podcast/the-growth-podcast-6993153/how-to-design-like-openai-and-figma.md
Podcast: [The Growth Podcast](https://stenobird.com/podcast/the-growth-podcast-6993153)
Published: 2026-04-10T22:09:20+00:00
Episode link: https://www.news.aakashg.com/p/ed-bayes-gui-seiz-podcast
Audio file: https://api.substack.com/feed/podcast/193064487/bf8aa218480d3b2b44d26bde0db860f1.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-growth-podcast-6993153/episodes/how-to-design-like-openai-and-figma
Duration seconds: 3215

## Resource

Today’s episode The design process you learned is already dead. Most teams still follow the same linear pipeline. Low fidelity to high fidelity to handoff. Sketch it. Spec it. Ship it over the wall. That pipeline was built around a constraint that no longer exists. High fidelity used to be expensive. It is not anymore. I brought in two people who represent both sides of the new design infrastructure. Ed Bayes is a member of the design staff at OpenAI. He leads design on Codex, which just crossed 2 million weekly users with usage surging 3X since the start of the year. He spends 70-80% of his time coding. He still calls himself a designer. Gui Seiz is the Director of Product Design for AI at Figma. He leads design on all their AI features, including the Figma MCP server and Figma Make . His designers are now shipping PRs to production. ---- Check out the conversation on Apple , Spotify , and YouTube . Brought to you by: * Bolt : Ship AI-powered products 10x faster * Amplitude : The market-leader in product analytics * Pendo : The #1 software experience management platform * NayaOne : Airgapped cloud-agnostic sandbox * Product Faculty : Get $550 off their #1 AI PM Certification with my link ---- If you are trying to understand the new design workflow, this is the one episode to watch. If you want access to my AI tool stack - Dovetail, Arize, Linear, Descript, Reforge Build, DeepSky, Relay.app, Magic Patterns, Speechify, and Mobbin - grab Aakash’s bundle . I’m putting on a free webinar on Behavioral and AI PM interviews. Join me . ---- Key Takeaways: 1. Code vs canvas is a false dichotomy - The best designers use both fluidly. Canvas for exploration, collaboration, and pixel-perfect craftsmanship. Code for interactions, responsive testing, and the last mile of polish. The…

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## Transcript

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