# The Tailored SEO Story with Richard Chalmers

Page: https://stenobird.com/podcast/the-growth-equation-7144122/the-tailored-seo-story-with-richard-chalmers
Text version: https://stenobird.com/podcast/the-growth-equation-7144122/the-tailored-seo-story-with-richard-chalmers.md
Podcast: [The Growth Equation](https://stenobird.com/podcast/the-growth-equation-7144122)
Published: 2025-11-13T23:00:00+00:00
Episode link: https://www.evolvetogrow.com.au/
Audio file: https://episodes.captivate.fm/episode/4b01037f-092b-4546-bb2b-b9ce68453239.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-growth-equation-7144122/episodes/the-tailored-seo-story-with-richard-chalmers
Duration seconds: 2268

## Resource

Richard Chalmers from Tailored SEO brings a candid perspective on growing a digital agency far from the big-city marketing hubs. The journey started in music, swapped guitars for business books, and continued through agency roles and a pivotal move to Tasmania. With few marketing jobs available locally, Richard carved a niche—first as a side project, then as a full-time commitment when old options faded. Building Tailored SEO was never a straight line; setbacks like the COVID lockdown turned uncertainty into unexpected opportunity, showing that small teams can thrive with the right attitude and a willingness to experiment. The episode explores time in established agencies, the importance of learning on the job, and how real specialisation emerged by necessity—responding to a market lacking digital talent and industry jobs. Staff training at Tailored SEO focuses on character and ambition over technical skills, creating a workplace where growth means developing people before processes. Listeners get practical stories about onboarding in high-speed bursts, shifting the agency brand to match new services, and using hands-on experiments to work out what SEO tactics really deliver. Brand awareness, AI, and automation all feature in the chat, along with lessons from risky digital experiments involving AI-generated content and keyword domains. The ups and downs—legal headaches, accounting costs, founder nerves, and the challenge of letting go—show up throughout, proving that learning, adapting, and embracing failure are essential for progress. Richard recommends a multi-channel marketing approach and urges business owners to connect with peers, invest in practical education, and avoid the temptation to do everything alone. Supporting staff, trusting the process, and embracing…

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## Transcript

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