# Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones

Page: https://stenobird.com/podcast/the-growth-equation-7144122/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones
Text version: https://stenobird.com/podcast/the-growth-equation-7144122/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones.md
Podcast: [The Growth Equation](https://stenobird.com/podcast/the-growth-equation-7144122)
Published: 2026-03-04T14:00:00+00:00
Episode link: https://www.evolvetogrow.com.au/
Audio file: https://episodes.captivate.fm/episode/4c29ad0d-3d71-4024-bcaf-93047c2b580c.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-growth-equation-7144122/episodes/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones
Duration seconds: 1841

## Resource

This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine helps brands turn complex ideas into clear positioning, credible media visibility, and long-term authority, blending data-driven strategy with human-centred storytelling. Her path to Catalyst is anything but linear: born in Finland, raised in Australia, now living as a digital nomad (currently Brazil), running an Australian-registered business with a remote team spread across the US, the Philippines, and Europe. We get into the real mechanics behind making that model work — async workflows, “zone of genius” roles, tight approvals, and why she treats project delivery like baking a cake (no ripping ingredients back out halfway through). Katherine also shares hard-earned founder lessons on contracts, runway, client loss, cashflow delays across borders, and using AI to save serious time without trashing brand voice. If you’re building a service business and want growth without burnout, this one’s a practical listen. Connect with Katherine on LinkedIn: https://www.linkedin.com/in/katherine-tuominen/ Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

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## Transcript

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