# Raising a New Generation of Green Building Advocates with Julia Pooler

Page: https://stenobird.com/podcast/the-green-building-matters-podcast-with-charlie-cichetti-559336/raising-a-new-generation-of-green-building-advocates-with-julia-pooler
Text version: https://stenobird.com/podcast/the-green-building-matters-podcast-with-charlie-cichetti-559336/raising-a-new-generation-of-green-building-advocates-with-julia-pooler.md
Podcast: [The Green Building Matters Podcast with Charlie Cichetti](https://stenobird.com/podcast/the-green-building-matters-podcast-with-charlie-cichetti-559336)
Published: 2026-01-21T05:00:00+00:00
Episode link: https://gbespodcast.libsyn.com/raising-a-new-generation-of-green-building-advocates-with-julia-pooler
Audio file: https://traffic.libsyn.com/secure/gbespodcast/GBES_With_Julia_Pooler.mp3?dest-id=583595
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Duration seconds: 1941

## Resource

The Green Impact Report Quick take: This episode shines a light on how youth advocacy and sustainability education are creating ripple effects in the green building world. Julia Pooler shares how empowering children with the right tools and mindset today can shape the carbon-zero leaders of tomorrow. Meet Your Fellow Sustainability Champion Julia Pooler is the executive director of the Carbon Zero Youth Initiative, a nonprofit dedicated to educational outreach towards a sustainable built environment. She is also the author of Buildy Green, it Takes a Team! A Better Building Story, a children's book that celebrates the work of green building and sustainable materials professionals and introduces green building ideas through simple, accessible language and vibrant illustrations. She became involved in green building as a Girl Scout Leader supporting a troop-level national outreach campaign about embodied carbon and low-carbon building materials. Drawing on lessons learned from that project, Julia is working to support community demand for greener building materials and practices through outreach resources and youth engagement. Breaking Ground on Better Building In this episode, Julia Pooler revolutionizes traditional construction approaches: Key Insight #1: Elevating Youth as Catalysts for Carbon Awareness The Challenge: Sustainability efforts in construction often overlook youth engagement. The Solution: Julia's Girl Scout troop created an award-winning project on low embodied carbon concrete, even presenting at Greenbuild 2022. ROI: Youth-driven outreach reached professionals, spotlighting embodied carbon while building leadership in the next generation. Key Insight #2: Turning Green Buildings into Educational Tools The Challenge: Green building principles rarely make…

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## Transcript

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