# Reaching the Right Audience

Page: https://stenobird.com/podcast/the-granite-list-live-6598764/reaching-the-right-audience
Text version: https://stenobird.com/podcast/the-granite-list-live-6598764/reaching-the-right-audience.md
Podcast: [The Granite List Live](https://stenobird.com/podcast/the-granite-list-live-6598764)
Published: 2025-09-02T20:15:22+00:00
Episode link: https://thegranitelist.live/e/reaching-the-right-audience/
Audio file: https://mcdn.podbean.com/mf/web/jfeu73pdjnq2c4fw/cpr_sep25_mixdown9dp0f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-granite-list-live-6598764/episodes/reaching-the-right-audience
Duration seconds: 860

## Resource

This week, Laura Carabello, Principal Owner and Chief Creative Officer of CPR Strategic Marketing Communications, joins The Granite List. Live to discuss recent trends in benefit communications and publishing. Specifically, Sally and Laura dive into the importance of content creation, the evolving role of AI in communications, and the impact of private equity in the industry. In a costly and complex healthcare landscape, Laura highlights the need for your plan to have an effective, patient-centric communications strategy.

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## Transcript

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