# The One Thing Standing Between You and the Business You Actually Want

Page: https://stenobird.com/podcast/the-graham-cochrane-show-4716706/the-one-thing-standing-between-you-and-the-business-you-actually-want
Text version: https://stenobird.com/podcast/the-graham-cochrane-show-4716706/the-one-thing-standing-between-you-and-the-business-you-actually-want.md
Podcast: [The Graham Cochrane Show](https://stenobird.com/podcast/the-graham-cochrane-show-4716706)
Published: 2026-04-28T11:00:00+00:00
Episode link: https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show/episodes/2149200630
Audio file: https://app.kajabi.com/podcasts/medias/2149200630.mp3
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JSON: https://stenobird.com/v1/public/podcasts/the-graham-cochrane-show-4716706/episodes/the-one-thing-standing-between-you-and-the-business-you-actually-want
Duration seconds: 2697

## Resource

You already know what kind of business you want to build. You know how you want to work, who you want to work with, and what you want your life to look like. You've known for a while now. So why aren't you doing it? It's not because you lack strategy. It's not because you need another course or a better funnel. It's because somewhere along the way, you stopped giving yourself permission to actually go after it. Today I'm going to change that. Chapters 00:00 The Permission to Pursue Your Dreams 07:31 Understanding the Permission Pyramid 17:31 Personal Permission: Embracing Your True Self 26:09 Professional Permission: Building Your Business Your Way 28:19 Public Permission: Sharing Your Voice and Influence 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/

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## Transcript

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