# The Cost of Shiny Business Models: Choosing Wisely

Page: https://stenobird.com/podcast/the-gorgeous-effect-7041276/the-cost-of-shiny-business-models-choosing-wisely
Text version: https://stenobird.com/podcast/the-gorgeous-effect-7041276/the-cost-of-shiny-business-models-choosing-wisely.md
Podcast: [The Gorgeous Effect](https://stenobird.com/podcast/the-gorgeous-effect-7041276)
Published: 2025-02-14T12:17:00+00:00
Episode link: https://feeds.podcastle.ai/1e23047d-82c2-4684-bf1d-068bf0b5eab9/TGE-Episode21.mp3
Audio file: https://feeds.podcastle.ai/1e23047d-82c2-4684-bf1d-068bf0b5eab9/TGE-Episode21.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/the-gorgeous-effect-7041276/episodes/the-cost-of-shiny-business-models-choosing-wisely
Duration seconds: 1254

## Resource

In today's episode, Julie and Cathy dive deep into decision-making in business. Drawing on the metaphor of an iceberg, they emphasize the importance of looking beyond the visible, shiny business models that catch your eye. They discuss the potential pitfalls of following business trends without understanding the complexities beneath the surface. They explore various business models, from low ticket mass volume to high ticket low volume, and the behind-the-scenes work each entails. This episode offers practical steps on how to assess if a business model aligns with your values, resources, and goals. Whether you're launching an offer or re-evaluating your business strategy, they provide insights from their wide-ranging experiences to help you make informed decisions and avoid costly mistakes. Prepare to uncover the hidden depths of business decision-making with Julie and Cathy. Quick links: 🔗 Instagram: https://www.instagram.com/funnelgorgeous 🔗 Funnel Gorgeous website: https://funnelgorgeous.com 🔗 Our new membership: https://joinfgs.com You can join a free class next Monday to untangle your systems: https://forevertechhome.com

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/the-gorgeous-effect-7041276/episodes/the-cost-of-shiny-business-models-choosing-wisely/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/the-gorgeous-effect-7041276/the-cost-of-shiny-business-models-choosing-wisely.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.